The Clarence Centre is an established pediatric physiotherapy centre in North London specialising in the treatment of children and young adults with cerebral palsy and neurological conditions following the principles of the Bobath technique.
We were approached to re-brand the centre with the remit to put the patient/child at the forefront of our thinking.
It was important our approach was both playful and child-centric, therefore our solution utilised a combination of a bright and colourful colour palette in conjunction with a strong logo marque and simple typography.
The simple marque is a derivation of both therapist and child, formed from the 'C' of the centres name. The negative space was used to form a depiction of the child with some judiscious tweaking of the 'C' character to suggest theraputic massage.
The identity was then applied to various collateral. More images to appear soon.