Weapon 7
Logotype — Mono
Logotype — White Out
Logotype — Construction
Logotype — Colourways
Typography — Typeface Usage
Typography — Address Block
Colour Palette
Project Information
40 people strong, digital advertising agency Weapon 7 produce a wide range of output for diverse clients such as Cadbury, Mercedes-Benz, COI, Ubisoft, smart, and TV Licensing.
Given our combined experience with digital output and branding they approached Stylo Design to design a corporate identity to reflect their digital focus.
After a detailed typographic and graphic branding process we settled on the strong and characterful Calvert MT Bold typeface. The key applications of the logo and brand were initially to a stationery set with gold foiling across 32 business cards, parcel labels, letterheads, compliments slips and bespoke notepads.
